Design is more than just creating something that looks cool; design is a solution to a puzzle. Design is shapes and colors and images. Good design can determine ideas, ideas that empower, ideas that persuade, ideas that sell, ideas that motivate.
I apply my design aesthetic to creating publications that are easy to read, marketing pieces that sell to your client, and maps and illustrations that help make your story even clearer.
Showcasing your achievements in words and images is the ultimate in fun puzzles. I love matching photos with text and graphic elements to bring your story to life.
Portland Children's Levy 2017 Community Report
Based on the Language of Flowers, you HAVE to flip through this book. We photographed 60 different families, students and children, at six different PCL-funded programs, each holding a beautiful bouquet of flowers that represented the attribute they had gained since coming to this program.
Portland Children's Levy Progress Reports
I've designed these reports for the past ten years. Each year I create a new visual identity for the report.
2016 Progress Report
This year the theme is "follow the journey" as a path curves through one side of the 7-panel, accordian-fold report, passing each of the six program types PCL funds. You can see the woodland theme that runs through this path through the forest type of look. I hand drew all of the woodland theme decorations.
Portland Children's Levy ... My Favorite!
The layout and design of this report utilized a subtle color scheme and more understated graphic identity. It's still my favorite.
NW Natural Helping Hands
This is a report for the philanthropic arm of NW Natural called Helping Hands. I used the hand icon throughout the report. Original visual identity.
City of Salem Water Quality Report
Also known as the Consumer Confidence Report, these are mostly reported online nowadays but I was fortunate to be able to use my design skills in creating some colorful layouts that provide a lot of information to water ratepayers.
Rockwood Water PUD Water Quality Reports
Two examples of original design and layout for these technical reports which are required by DEQ. I have designed four of these, each year has a different "look and feel."
City of Salem Water Quality Report
Lots of information to display here. This is a required document that is sent to all ratepayers in the city and needs to be interesting and easy to read.
City of Gresham CCR
Another version of the Water Quality Report. This was printed in limited quantities but displayed online.
Portland Vision Document
This shows an interesting layout with lots of information in a user-friendly design. I did this while employed at the City of Portland Bureau of Planning and Sustainability.
Helping Hands Covers
I designed these reports for three years, here are two more of the covers.
Annual Report for SNAP
Original design and layout for this report on Oregon's participation rates in the Supplemental Nutrition Program.
PeaceHealth Southwest Medical Center
Report that highlighted the physical medicine and rehabilitation services when it was called Southwest Washington Medical Center. Yes the colors are dated but I still like the layout.
Logos and Branding
A logo needs to make sense immediately. Knowing how we perceive symbols, patterns and letterforms is crucial to a designer.
Sunday Parkways is a fabulous program from Portland's Bureau of Transportation. I designed the original logo and all graphic identity for this popular summertime event.
Arch Bridge Project
A pivotal bridge connecting two towns over the Willamette River was slated to be closed for two years. I worked with Oregon Department of Transportation (ODOT) to create a complete package of identity and public outreach materials for the project, including this overarching (pardon the pun) logo. The project won an Award of Merit from the Public Relations Society of America, Portland branch for two years in a row.
Portland City Auditor
Portland has a very motivated and active city auditor who wanted a new logo to represent the open door policies of the office. The line drawing is of Portland's City Hall.
Ultimate Brunch Run
For a running event that rewards finishers with a snack and a drink!
Columbia Children's Arboretum
An arboretum run by the City of Portland Parks Bureau, it was originally planted by school children in the 1950s, hence the retro look of the logo.
Rockwood Water PUD
New logo to replace a very conservative, old fashioned logo that was more of a seal. Everybody wants Mt. Hood in their logo but this version is rather nice, if I do say so myself.
Scoop Ice Cream
Amanda (the one with the glasses) makes the best ice cream in Portland and she asked me to design an old-fashioned logo to represent her brand. I drew the caricature of her also. SWEET!
ODOT is rehabilitating the iconic Ross Island Bridge. Yes, I drew this!
North Pearl District Plan
When I worked at the Planning Bureau for the City of Portland this was one of many neighborhood logos I designed. I drew this stylized snippet of the Fremont Bridge, which is highly visible from the North Pearl neighborhood.
Interstate Station Areas
Another neighborhood plan logo done through the Planning Bureau. I worked with Julia Gisler on this, we thought this was a "cute" logo.
Johnson Creek Corridor
Still one of my favorites and still in use, I did this many years ago. It represents the successful return of salmon to Johnson Creek in southeast Portland.
Missy Gerber's Organizers Northwest is the premier professional organizers company in the Portland metro area.
The State of Water
This design wasn't actually selected, they used what I thought was a really boring design. For a water conference held in Oregon's capital, Salem, known for its cherries.
The State of Water
Another version of the water conference in Salem. I'm not even showing the one they used, these two that weren't selected were much better!
Stacy Witbeck/Herzog Joint Venture
I actually drew this train from a photograph. Okay I traced it. A joint venture combining two giants of the rail construction industry, teaming for the Sonoma-Marin Area Rapid Transit (SMART) train. They won the contract.
Great Women Speakers
Do you see the G? For Francine Read's series features great women speakers. You can hire them to speak at your retreat or other office event.
Hot Toddy Run
For a 5K run in Philadelphia in December, sponsored by Jack Daniel's. Everybody gets a hot toddy when they finish!
Modern Railway Systems
A heavy rail construction company. Modern yet classical idioms. They recently purchased another company and we used this same design but changed the words. Shows what a great logo it is!
Logo for a Summer Camp
I-205 Multi Use Path
A cool program that plants hundreds of trees alongside an interstate as a buffer to collect pollutants and provide a healthy pathway experience.
Promoting a program geared at reducing graffiti.
Logo for a benefit event to support Care Partners, a hospice and palliative care provider
Summer Construction Projects
I designed an overarching logo for the I-84 summer of construction for ODOT.
There were six different individual projects that then were identified with a unique color scheme as seen here for the portion of the repairs at Hood River.
Law firm logo
Looks reliable, dependable, conservative ... all the things a good lawyer should look like!
Creating vector illustrations is a talent I've developed after years of drawing with fine tip pens. The flexibility and variations available digitally are endlessly fascinating .... and fun!
Watering in the morning is promoted with this illustration. Newspaper on the porch!
Hand drawn light rail train.
Snippet from a larger map of the City of Bend water system.
Bathroom sink, from a cover for a lead brochure for City of Portland
Illustration for a proposal for a construction company showing stakeholders sitting around a conference table
For a City of Portland brochure
The Bull Run reservoir, Portland's drinking water source
Worms are good for your garden! City of Portland summer water conservation brochure.
Sprinkler for a water conservation brochure. I loved sprinklers when I was little. My sister bought me a vintage one for my last birthday which I covet.
Eat your veggies! Two meatless days a week cut your water footprint by 16%
House Drawing #1
As a Christmas present for my nephew and his wife I created this vector drawing of their newly-purchased home. SO CUTE!
House Drawing #2
For my niece and her husband, this is a vector drawing of their home situated in a rural area of Portland. Another cutie!
Water treatment illustration for the City of Salem
Hose timer, for Clackamas River Water Providers rebate brochure.
A drawing for the Clackamas River Water Providers' Water Conservation Calendar .. check out the little girl who is afraid of the big brushes clomping over the car. I know my kids were scared of it!
This was on a children's calendar that I do for Clackamas River Water Providers. We used to make my mom breakfast in bed. My kids never did for me; they know better.
Don't use running water to rinse your vegetables, use a pan of water.
Limit your shower to 5 minutes! Wish my family would do it.
Bubbling water fountain.
Another illustration from the children's calendar. Thawing frozen pipes with a hairdryer.
Use old fish water to water your plants.
Infographics are a way to show multiple layers of information in an easy-to-understand fashion. Here are some of mine.
Lead Sources in Homes
This is part of a powerpoint show I prepared some graphics for. Client is Tualatin Valley Water District. The ppt show was a community forum focusing on the problem of lead in our water pipes.
From Source to Home
Showing the three water sources for Tualatin Valley Water District customers.
Steps You Can Take to Lower Your Risks
And the last infographic type slide I created for TVWD's community forum event, showing, well, it's pretty obvious what it's showing.
Trip Chaining Diagram
This is just about my favorite infographic ever. I created this to illustrate the concept of trip chaining for a SmartTrips newsletter article. The theory is by planning your errands on a circular route, rather than criss-crossing the city, you save resources. I created an entire story here, follow along as the car leaves home with one pooch and returns home with another!
Clackamas River Water Diagram
For Clackamas River Water Providers. Entirely hand illustrated by me.
I-205 Bridge Interchange Graphic
This infographic shows a new project for a bridge at an I-205 interchange. The critical piece of information that needed portraying was that the overpass was being raised, hence I drew the cross section to show this. For ODOT.
Portland Children's Levy Demographics Page
Each year I come up with a different way to represent the three types of demographics the PCL shows. This year I particularly like the Portland Neighborhood graphic.
Water Lean Brochure
This infographic has proven so effective the brochure it originally appeared in has been reprinted twice. For Clackamas River Water Providers, it's part of their water conservation program.
Summer Water Conservation Tips
For Clackamas River, tips to conserve water.
Tanner Springs Park Interpretive Sign
In Portland's trendy Pearl District, this park is a welcome relief from the urban surroundings. The challenge for this illustration was twofold: highlight the innovative measures in sustainable park design and management, and reference the historic nature of the park’s location and contribution to the City’s history. For Portland Parks and Recreation
An infographic I created for EWEB, the Eugene Water and Electric Board, showing the many ways the utility is ready to serve its community.
Family Day Event Graphic
For the family day event, in conjunction with the opening with the new MAX Orange Line, I created this user-friendly, illustrative graphic. For TriMet.
This is a sign I designed for the primo organizing company in Portland. I created the icons to represent each of the 5 S directives.
Pedestrian Safety Information
In response to pedestrian safety issues in Portland, the Bureau of Transportation wanted to show a diverse group of foreign speakers safe tactics for crossing streets. Translated into 7 different languages. It's very busy but space constraints required fitting a LOT of information onto one sheet.
Signage and Displays
From large interpretive signs (Tanner Springs) to signs posted along the Columbia Gorge Scenic Highway (Share and Be Aware) to Water Conservation Displays (How Your Lawn Grows). Always colorful! Always fun! Always informative!
Clackamas River Water Systems
All original illustration, all vector, yes that's a lot of points. Can you find my avatar??
Arch Bridge Signage
As part of the public outreach program for the closing of the strategically-located bridge, I designed a logo, brochure, newspaper ads and a newsletter. The program included a program to shuttle bridge users between West Linn to Oregon City. I designed the logo as well as brochures, timetables and large display signs for the shuttle kiosks.
Interpretive Sign at Upper Bennett Dam
On the Santiam River, the sign tells about the role the river plays in the preservation of salmon and steelhead.
Tanner Springs Interpretive Sign
Interpretive sign for the Pearl District park. My challenge was to highlight the park's innovative measures in sustainable park design while referencing the historic nature of its location.
Water Conservation Displays
These were designed for Clackamas River Water Providers to promote wise water use. They are used at summer community events and are two huge, free-standing vinyl signs.
The historic Columbia River Highway is celebrating its 100th year this summer, I designed some banners for ODOT for the celebration. This one is at Cascade Locks.
I designed the street sign topper for our Alameda neighborhood in Northeast Portland.
Poster for the City of Salem
WIth tips on how to keep the lead out of your pipes
Summer Conservation Poster
For the City of Portland, this was designed to promote wise water conservation. I did all the illustrations. As usual.
Advertisement in the Tigard Times
This was actually a newspaper ad promoting the Tigard Street Fair.
Time to strut your stuff? Some of the ways to do this: capabilities brochure, pocket folders that assemble all of your materials in one place, flyers, display boards and leave behinds for interview presentation, and direct mail postcards.
City of Forest Grove, Oregon
The cover of a pocket folder I designed for the City of Forest Grove Economic Development Department. I also designed the insert sheets that talk about seven success stories within the city's business community.
and the back.
Forest Grove Marketing Brochure
Using the City's already established style guide I designed this brochure to promote the city as a good place to do business.
City of Forest Grove Success Stories
Layout and design of project sheets that accompany the pocket folder for the Economic Development Department and promote the city as a good place to do business.
A marketing pocket folder I designed for Stacy and Witbeck, builders of light rail and streetcar lines throughout Portland and beyond. One of my long-time clients.
Another pocket folder designed for Stacy and Witbeck.
Modern Railway Systems Flyer
These are both two sided flyers which I designed for a trade show attended by the two companies. They are sister companies and share a similar design vernacular, which I created.
The next three images are marketing materials I designed for the City of Salem to promote some of their economic development programs.
The inside layout of the pocket folder.
Salem Marketing Brochures
Layout, design and original maps for four different brochures promoting different categories of successful business stories in the city.
A marketing flyer that I designed for a property management company. Photography by Sally Painter.
You've probably seen a lot of really boring publications, reports that are too full of text and devoid of graphic relief. That's where I come in. Look through some of these interesting layouts I've created. You'll see the word publication in a whole new light.
Confluence Resource Book
I've been doing probono work for Confluence for a year or so. Confluence is a multi-installation arts project that celebrates the indigenous population along the Columbia River, from Lewiston to its mouth at Astoria. This is a resource book for teachers who can sign up for a year-long curriculum that includes the artists. See it here.
Stacy and Witbeck Proposal Covers
Yes I've done a lot of proposals for Stacy and Witbeck, the premier light rail/streetcar/commuter train rail builders in America. Because the contents are fairly confidential I can only show the covers.
Portland 2030 Vision Document
I worked half time as a graphic designer for the City of Portland Bureau of Planning and Sustainability. This is one of the publications I designed. I really like this layout. Click here to see the entire document.
VOICES is the premier women's lecture series in the Pacific Northwest. I have been the graphic designer for about four years. Follow this link to see the emagazine I've created.
From a neighborhood walking tour to summer water conservation programs, these brochures are informative, interesting and easy to understand.
Adventure Cards for The Intertwine Alliance
An example of working with an already established set of design guidelines. For the Intertwine Alliance I developed 8 different adventure cards including original maps and also some original icons.
SmartTrips Suite of Materials
Portland Bureau of Transportation's FREE SmartTrips program offers a ton of organized bike and walk trips which each summer focus on one lucky Portland neighborhood. I've designed the brochures for all of these programs for a number of years. Each year a new "look and feel" is created which is then carried throughout the program.
Smart Trips Materials
This is an entire suite of materials for the summertime active transportation project for Portland Bureau of Transportation. I designed a different visual identity for the program each summer. This year's theme used a fanciful dingbat to provide a unifying look to the SmartTrips FREE summer events brochures.
Smart Trips Materials
Another year, another suite of materials with an entirely new look.
Portland Water Conservation Brochures
I designed eight of these for the City of Portland. Actually they're bill stuffers to remind homeowners to conserve water during the summer. Each has an original design and original illustrations.
Portland Water Conservation Brochures
Four more summer bill stuffers, all original designs and illustrations.
For Portland's very popular Sunday Parkways programs. I've been involved from the program's inception, designing the logo and establishing identifying graphic elements. I also created a system of maps and promotional materials which were update each summer as new routes were added.
Cover of brochure about lead in your drinking water. City of Portland.
This was originally designed as the cover of a brochure (the inside page is the next image) but I made it into a bumper sticker because of the popular response to the image.
And the inside of the same brochure. This illustration proved so popular that it has been reused several times on other publications.
Summer Watering Brochure
Another watering tips brochure, same theme but with an entirely different color palette and set of illustrations.
Summer Watering Brochure
Inside layout of the brochure, it included a cut out piece you can put inside a tuna can to measure how much you water your lawn.
One of my favorite clients is Francine Read and her VOICES Lecture series. For the past twenty years she's been bringing the most interesting, successful and accomplished women from around the world to speak in Portland. We're so lucky to have this program here.
Water Conservation Brochure in Spanish
Typically public information brochures are translated into other languages so that all readers can understand the message. This demonstrates how I am able to use my original design and insert the Spanish.
Spanish Water Conservation Brochure
The inside layout, with my original illustrations.
I love maps. I love looking at maps. I love creating maps. I love Google maps. I use Google maps a lot to create base maps for many of my projects. I love aerial perspective and cartoon maps. I love maps.
One of my favorite clients is the Northwest Gas Association (NWGA). I created a new Style Guide for all their materials and have gone on to design brochures, fact sheets and their annual report. And maps. I do a lot of maps. I love maps. This one shows the service area for NWGA.
I-84 highway projects in the Columbia River Gorge
For the Intertwine Alliance I designed a set of 8 different Adventure Cards, each with an original map. I've shown the cards under my brochure category.
This is an illustrative or, as some people call them, cartoon map. I do a lot of this type of thing. It's a great way for the public at large to be able to visualize a place. This was done for the City of Salem's water quality report, shows their water supply source.
I created original route maps for each of five different Sunday Parkways routes and update them each summer as the routes varied.
Cartoon map showing the City of Bend water system. Check out Tumalo Falls. I love that part of the illustration.
One of many I've done for ODOT, a simple vicinity map. Simple but attractive and contemporary.
Another easy to read map showing potential water resources, Tualatin Valley Water District.
A cool "cartoon style" map for the Tualatin Valley Water District, highlighting water sources.
Downtown Salem mMap
Simple yet dynamic, showing properties available for development, part of a set of brochures I designed for the City to promote economic development.
Parks Map City of Salem
As part of a series of economic development brochures for the City of Salem, I also designed original maps to accompany each brochure.
For the iconic Ross Island Bridge (aren't all of Portland's bridges iconic???), I created this project area map. And drew the bridge. By hand. Okay, by mouse.
Another water resources map highlighting surrounding water districts for Clackamas River Water Providers.
A Ten Toe Walks map that I originated and drew for the 2013 summer walk series, part of SmartTrips.
An original map hand drawn for Sharon Wood Wortman's Portland Bridge Book.
For Northwest Gas Association, a map showing Oregon's natural gas system.
Fact Sheets & Newsletters
Do you have a pressing matter you want to tell your customers or clients about? A newsletter or fact sheet is often a good choice, it can be printed or provided in a digital format for web viewing. Lots of ideas here!
Portland Building Renovation Project
The iconic, post-modern building needs renovating. For this fact sheet I replicated the ribbon motif for the header.
NWGA Fact Sheets
For Northwest Gas Association I created an original style guidelines and then applied it to a variety of pieces, including fact sheets for each Northwest state.
Arch Bridge Newsletters
For the closing of the Arch Bridge between Oregon City and West Linn a massive public outreach program was undertaken for which I did all the graphics, including these two newsletters. The newsletter was awarded a Best in Collateral for Public Agency Award by the Public Relations Society of America, Portland Metro Chapter.
I-84 Construction Fact Sheet
Fact sheet on the many construction projects drivers could expect from ODOT for summer of 2015. I hand drew the map and created the logo also.
EWEB Fact Sheets
Fact sheet for Eugene Water and Electric Board focusing on drinking water. Original style designed by me, each newsletter varied slightly in the blue.
Oregon City Drinking Water
Newsletters using original design template to inform the citizens about the need for new sources of drinking water.
Oak Lodge Sanitary District
The district needed promotional materials for a ballot measure to provide funding for a new wastewater facility. I designed a series of pieces to inform the citizens of the need for this new bond measure. The measure passed.
I designed the promo materials for PBOT's SmartTrips program for several years. Each year has an entirely new design theme that is carried through tall the pieces which include brochures, coupon books, guided walks and maps. Newsletters are an integral part of the program.
Fact sheet for Salem residents telling them about the new design of their utility bill.
Salem Health 2020
Layout and design of fact sheet and progress reports for the Salem Hospital.
One of 8 "Success Stories" I designed for the City of Forest Grove Economic Development Department.
Salem Hospital Community Survey
The hospital was reaching out to the community to hear about their healthcare needs and priorities. I worked with Barney and Worth to design a set of materials, including newspaper ads, website banners and print pieces, based on Salem Hospital's style guidelines.
Fact sheet and Q & A sheet I designed for the TVWD to inform customers about the need for new drinking water sources.
Jackson Roskelley Promo Sheets
I designed the original template for these three promotional product sheets for Jackson Roskelley, a wealth management firm. The template was then applied to quarterly newsletters that the firm uses to update their clients.
Jackson Roskelley Newsletters
Utilizing the template which I designed for the promo sheets, I create original newsletter layouts each quarter for this wealth management firm.
Monthly Newsletter for Professional Business Development Group
A designer who understands business and values client relationships
Design affects perception. How you appear to the public is directly related to what your promotional materials look like. It’s my responsibility to help my clients look their best as they communicate to their customers. Making sure your message is consistent means creating style guidelines and templates that can be utilized for a variety of projects.
I'm committed to building long-term relationships with clients who can count on me for fresh ideas with each new job. Click here to see my list of satisfied clients.
A designer with proven success
After 30 years of successfully-designed and produced projects, I can also claim strong project management skills. My clients appreciate how I coordinate and organize all the steps of their job, so at the end of the day, what they get is a top notch design solution that works for them. More than just a designer, I'm a strategic creative partner.
“Working with Christine on my annual reports, newsletters and other marketing and communication collateral during the past 10 years have been a wonderful experience. She is innovative, thoughtful, creative, inspiring, fun and smart, and produces beautiful pieces that get noticed because of her melding design, text and photos in a way that perfectly captures the essence of an organization. She is a joy to work with!”
–MaryGay Broderick, Communications Director, Portland Children's Levy
“Christine is very professional and customer oriented. Great attention to details and creativity while meeting our publication deadlines. We will definitely be using her services again.”
– Michael Grimm, General Manager, West Slope Water District
“Christine is tops in our book! She works extremely fast, provides a selection of draft designs to consider, and never misses a deadline. We highly recommend Christine for any graphic design job.”
–John Fall, Communications Manager, Capital Projects, TriMet
“Thank you for your great work over the last years! We have appreciated our partnership with you! It has been delightful working with you . . . time and time again I hear about your great work and quick turnaround, creative products . . . thanks again!”
–Shelli Romero, Public Policy and Community Affairs Manager, ODOT
“Christine has worked with Stacy and Witbeck for over ten years, helping us produce effective marketing materials and successful proposal responses. She is enjoyable to work with and always reliable – we count on her to design a product that is absolutely in sync with the task at hand. She never fails to go the extra mile to meet our goals. Even with critical turnaround schedules, she always comes through for us with a positive attitude and a great product.”
–Pat Darnell, Marketing Manager, Stacy and Witbeck
“This is really nice this year. Lots of information but it looks easy to read. Thanks.”
– Portland Water Bureau
A designer with all the right stuff
Christine Rains Graphic Design • 3536 NE 27th Ave • Portland, Or 97212 • 503.705.6161 • firstname.lastname@example.org