Identity

A logo needs to make sense immediately. Understanding how we perceive symbols, patterns, and letterforms and making the connection between these shapes and their meaning is critical to a logo's success.

Collateral

It's like a puzzle, figuring out how to best arrange text with images. It reminds me of those slider puzzles, where you move the pieces around to fit correctly within the square. When you finally get it right, it's magic.

Annual Reports

Showcasing an organization's achievements in words and images — another fun puzzle. I love working with photos and graphic elements to come up with an engaging way to tell your story.

Illustration

Love, love, love to draw with my mouse. Love watching forms take shape. Love using colors in fun, cheerful, surprising ways. Did I say I love doing illustrations?

Other Stuff

A catch-all of sorts. You organizing a benefit and need a program and invitation? Give me a call! Need a map? Give me a call! How about an advertisement? Ditto.