In the Pink

Springtime in Portland is a riot of color and the display in the front of our house is a good representation of what the rest of the city is looking like right about now. Vibrant is a good word to describe it! Between the light pink petals of the flowering cherry (you can drive down streets that are literally blanketed in pink) and the brilliant fuchsia-colored azaleas it really is intense. When the kids were little we always had a day when I'd make a video of them throwing the petals up in the air. Then there was the wife of a guy I used to work with who thought the spring colors here were bilious! Really. 

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So this Springtime will be a time for me to check up on my marketing materials to make sure they're in the pink. There's always something that can be improved upon and this season I'm going to work on (between assignments) assessing and analyzing the look and the content of my site. I keep reading you're only supposed to show four or five of your best pieces. I think I show more like four hundred. Okay, I exaggerate but I did count them up and I have over 100. Time for some spring cleaning. It's also a time to refocus on the message. Another buzzword I keep hearing is niche. I'm identifying several new niches (actually old niches but ones I enjoy working in and have done good work in so there you have it). So that'll be my focus.

Oh and of course Springtime for me is Dragon Boat season! For the past 16 years I've been on a team that practices for three months, leading up to the races the first of June. It's so much fun. Good exercise, good camaraderie, good wildlife viewing. Just getting out on the Willamette is also good. MENTAL HEALTH BREAK. Not to mention rejuvenation.

So there you have it. Spring has sprung! Get in the pink!