Logo Process

I was lucky to work on the initial roll-out of the Sunday Parkways program here in Portland and since they're in full swing, I thought it'd be fun to go back and look at some of the original ideas I presented for logos and to get a look at how a logo design progresses. On the right are some of the original ideas>>>>>>

1) Below is the first original logo, which you can see is a combination of two of those on the right, adding more elements and basically enhancing the already existing images. You can still see this logo sometimes although they've replaced it with the next one below.

First Original Logo was this one

First Original Logo was this one

2 ) We also had to be a simpler type-based logo for use on other applications and for other sizes.

3) Over time, because of the popularity of the event, Kaiser Permanente decided to be a major sponsor, which meant revising the logo to feature their name. Here's what I came up with and what is in use still.

Such a fun project .... I love designing logos and initially provide a pretty wide variety of "looks" for my clients to begin whittling down. We then begin the process of refining and re-evaluating to ultimately design the perfect logo.