I think the most memorable feature of anybody I know, or have known, is their voice and the image it evokes. My father has been gone for 25 years now but I can still hear his voice in my head. When I hear it, instantly an image of him pops up. And it's true for everybody I know .... a voice is as evocative as an image.
I walk a lot, as you regular readers know. There's a house I pass where there's often an elderly lady out front sweeping or raking up. It looks like it's hard for her to move, let alone bend over. Point being she is fairly old. Anyway, this morning she was out sweeping and I said, "Hello!" and she replied, "Good morning."
I can't even begin to tell you how surprised I was by her voice! It was the voice of a young girl, quite different from her outward appearance.
The disconnect between the voice and the image was startling. All of a sudden I saw her as a young girl and saw her running and jumping along the sidewalk.
Guess where this one is going????????
Reflecting your voice in all of your business materials is critical to creating and maintaining the perception you want your clients to have. If your marketing materials, or publications, or newsletters, or logos, or annual reports don't truly reflect who you are, maybe it's time to do something about it.
Give me a jingle.
I'd love to work with you to make sure your voice is heard.